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15 October 2007

A Term I Hate!

The use of "reaching out to someone" in biz-land when what is meant is "communicating," and usually, "communicating about some moronic project for which I, the communicator, want 'buy-in' to cover my ass."

People "reach out" when they are either drowning or experiencing some out-of-the-ordinary emotional state. Perhaps high-level diplomats, when they aren't judging how best to screw the other side, will "reach out."

The overuse of the phrase makes me want to retch -- more cheapening of emotion (i.e., creeping sentimentalism) and degrading of language.

(This has been a reaction of the Bullshit Detection System. Had this been a test, you wouldn't be puking right now.)

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